A method and apparatus for providing a text messaging service are disclosed. For example, the method receives a text message destined to a customer, and determines a preference of the customer for forwarding the text message, wherein the preference comprises a plurality of customer endpoint devices for receiving the text message. The method forwards the text message in accordance with a sender input, if the preference of the customer allows for processing of the text message in accordance with the sender input, and forwards the text message in accordance with the preference of the customer; if the preference of the customer does not allow sender input.