A procedure to broadcast digital multimedia contents to subscribers, where a first digital data transport stream broadcast to subscribers from a head end (12) via a first telecommunications network other than a telecommunications network based on an Internet IP protocol is received in a customer device (15); transmission from a first retransmission unit (153) of a lost packet petition message to a second retransmission unit (132) contained in a service application unit (13) connectable to the customer device (15) via a second telecommunications network (11) based on an Internet IP protocol; in response to the lost packet petition message from the first data transport stream, transmission of a second digital data stream that comprises at least one packet lost form the first digital data transport stream.