A display apparatus connected to a content server via a network, includes a content acquisition unit that acquires content with an input format; an input format detection unit that detects an input format of content to be acquired; a storage unit that stores information on the content server connected to the display apparatus; a server search unit that searches for a content server in the network; and a server connection unit that, upon the input format detection unit detecting that the input format of the content to be acquired is an input format of content acquired from a content server, connects to at least one of a content server specified by the information stored in the storage unit and a content server searched for and detected by the server search unit.