A communication apparatus includes: an area dividing unit that divides, of an output image which is an image that the communication apparatus has output and includes at least a shot image obtained by shooting the surroundings of another communication apparatus which communicates with the communication apparatus, a display area indicating an area where the shot image is displayed into as many unit areas as the number of people captured in the shot image; a transmission control unit that controls transmitting coordinate information which indicates, of the output image, a unit area corresponding to a position pointed by a user to the other communication apparatus; and an output control unit that, when the communication apparatus has received output information including a voice subjected to directivity control according to, of the shot image, an area corresponding to the coordinate information from the other communication apparatus, controls outputting the received output information.