An image capturing apparatus comprises a display unit connected to an apparatus through a movable portion so that a direction of a display surface is changeable; a detection unit configured to detect a rotation position of the display unit; and a display control unit configured to perform a change in a direction of information displayed on the display surface based on comparison between the detected rotation position and a threshold, wherein the display control unit sets such that a first threshold serving as a threshold of the rotation position in a mode in which a handwritten input to the display surface is allowed is made different from a second threshold serving as a threshold of the rotation position in another mode.