Technologies are generally described for distributing displayed content elements among devices. In some examples, a system for moving and redistributing controls or other elements among web capable devices is presented using gateway managed redirection and injection of web page code. Injection capabilities of advertising gateways may be managed with a web application type interface for allowing a user to instruct the gateway to copy elements out of the web interface on one device and inject the elements into the interface on another device. Thus, transport of control or other elements may be enabled as suitable for various device capabilities.