Various techniques are described to protect secrets held by closed computing devices. In an ecosystem where devices operate and are offered a wide range of services from a service provider, the service provider may want to prevent users from sharing services between devices. In order to guarantee that services are not shared between devices, each device can be manufactured with a different set of secrets such as per device identifiers. Unscrupulous individuals may try to gain access to the secrets and transfer secrets from one device to another. In order to prevent this type of attack, each closed computing system can be manufactured to include a protected memory location that is tied to the device.