Systems, devices, and methods are provided for conducting a social interaction. A first user account may be associated with a first beverage container. A second beverage container may be detected as being proximate to the first beverage container. A second user account associated with the second beverage container may be accessed to identify a commonality between the first and second user accounts. The commonality may be objective and/or subjective information or data about the users of the first and second beverage containers. Information indicative of the commonality may be displayed on an electronic display of at least one of the beverage containers. The electronic display may be flexible such that it conforms to a curvature of the beverage container.