A display device according to an exemplary embodiment of the inventive concept includes: a first insulation substrate; gate lines disposed on the first insulation substrate to transmit a gate signal; data lines crossing and insulated from the gate lines to transmit a data voltage; a first switching element and a second switching element which are connected to the corresponding gate and data lines; a dividing switching element connected to the corresponding gate lines, second switching element, and a reference voltage line; a first pixel electrode connected to the first switching element; and a second pixel electrode connected to the second switching element and the dividing switching element. A reference voltage applied to the dividing switching element from the reference voltage lines varies according to the polarities of the data voltage with respect to the common voltage.