The present invention relates to electronic maps, and provides a position searching method and apparatus based on an electronic map. The method includes: receiving a keyword of a searching object; searching the electronic map with the keyword to obtain a current geographical position; acquiring panoramic images of a plurality of scenes that are located within a geographical area around the current geographical position and of a predetermined size; calculating coordinates of the searching object in one of the panoramic images according to position-related information of each scene; generating an image from an image area of the one of the panoramic images and outputting the image, wherein the image area is centered on the coordinates and of a predetermined size. The present invention can accurately position an image associated with the searching object, and has the advantages of low cost and less amount of data.