An apparatus and a non-transitory computer-readable medium may perform a method for providing content provider-specified URL keyword navigation. The method may comprise: receiving a first HTTP response from a first web server, wherein the first HTTP response includes a client-executable program; executing the client-executable program, wherein executing the client-executable program comprises: identifying a keyword included in a first URL; transmitting at least a portion of the first URL and the keyword to a second server for resolution; and receiving a second URL corresponding to a resolution of the keyword from the second server; sending a second HTTP request to a third web server for a second resource defined by the second URL; and receiving a second HTTP response from the third web server, wherein the second HTTP response includes the third resource.