In one embodiment, a method of wireless load balancing includes receiving, by a communications controller from a device, a plurality of messages including a plurality of demands of a plurality of UEs and a plurality of locations of the plurality of UEs, where the plurality of demands includes a demand of a UE of the plurality of UEs, where the plurality of locations includes a location of the first UE, and where the location of the UE is in a cell and determining a utility map in accordance with the plurality of demands and the plurality of locations. The method also includes determining a recommendation of user behavior of a user of the first UE in accordance with the utility map, the location of the first UE, and the demand of the UE and transmitting, by the communications controller to the UE, the recommendation of user behavior.