A network TV includes a network interface, a user interface, and a controller. The network interface establishes a connection with at least one content provider server through a network. The user interface receives an input signal selecting an icon for display. The controller controls output of the selected icon for display along with an image corresponding to the selected icon. The selected icon corresponds to the content provider and is displayed with one or more other icons that correspond to additional content providers, and the image is based on information received through the network interface from the content provider. Further, a method is disclosed for displaying a real-time broadcast screen and icons for receiving contents at the same time, and easily switching between the real-time broadcast screen and a content providing screen in response to user input.