A fixing device includes a nip formation pad to press against a fixing rotator. A primary heater is disposed opposite the fixing rotator in a primary heating span spanning in an axial direction of the fixing rotator to heat the primary heating span of the fixing rotator from which heat is conducted to the nip formation pad with a primary conduction. A secondary heater is disposed opposite the fixing rotator in a secondary heating span that is outboard from the primary heating span in the axial direction of the fixing rotator. The secondary heater is interposed between a first nip formation portion and a second nip formation portion of the nip formation pad to heat the secondary heating span of the fixing rotator through the nip formation pad from which heat is conducted to the fixing rotator with a secondary conduction greater than the primary conduction.