Invention Grant
US09589274B2 System and method for consumer-selected advertising and branding in interactive media
有权
互动媒体中消费者选择的广告和品牌的系统和方法
- Patent Title: System and method for consumer-selected advertising and branding in interactive media
- Patent Title (中): 互动媒体中消费者选择的广告和品牌的系统和方法
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Application No.: US13773426Application Date: 2013-02-21
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Publication No.: US09589274B2Publication Date: 2017-03-07
- Inventor: Laura Lee Kusumoto , Earl David Sacerdoti , Leila Janine Sigler , Sonya Lee Sigler
- Applicant: CHEMTRON RESEARCH LLC
- Applicant Address: US DE Dover
- Assignee: Chemtron Research LLC
- Current Assignee: Chemtron Research LLC
- Current Assignee Address: US DE Dover
- Agency: Schwabe, Williamson & Wyatt
- Main IPC: G06Q10/10
- IPC: G06Q10/10 ; G06Q30/02 ; G06Q10/06 ; G06Q30/06 ; G06Q10/08
Abstract:
A user of an interactive medium may select advertising for display on the user's avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.
Public/Granted literature
- US20130166364A1 SYSTEM AND METHOD FOR CONSUMER-SELECTED ADVERTISING AND BRANDING IN INTERACTIVE MEDIA Public/Granted day:2013-06-27
Information query
