A workflow authoring system is described herein that provides a design-time authoring environment and a runtime component for displaying interactive, structured instructional content. The authoring environment provides custom controls, templates, and sample pages that allow authors to create a runnable workflow application. The application is a structured, interactive content type that provides users a better way to learn about data flows, workflows, and processes. The application also provides the ability to filter content based on specific actions the user takes, answers that the user provides, information that is retrieved from the user's environment, and so forth. This content model facilitates improved net satisfaction (NSAT) with software products, as users more readily find the information they are looking for and receive more dynamic instructional material. Authors that may not have programming experience can use the system to create rich, interactive content.