Embodiments of the invention are directed to a system, method, or computer program product for providing an entity wide customizable service or application delivery system that is scalable. As such, the invention allows effective management and delivery of customizable services or service bundles to users with various requirements. As provided, the invention includes a unique scalable workflow system to effectively manage and deliver customizable services or service bundles to users, where the user requirements for the services may vary from one another. The invention allows for on-the-spot profile and service portfolio customization by application support and capacity planning. Users may dynamically adjust their service selections to better reflect their application need changes. All steps are performed as self-service through an interface generated via the system. It allows for seamless integration of reporting, controls, accountability, and optimizes service delivery process.