There is provided a system and method for producing a haptic effect. In one implementation, such a system includes a system processor, a system memory, and a haptic engine stored in the system memory. The system processor is configured to execute the haptic engine to receive a media content, to map an event contained in the media content to a predetermined haptic effect, and to display an interface enabling a system user to produce a customized haptic effect based on the predetermined haptic effect. The system processor is further configured to generate an output data for causing one of the predetermined haptic effect and the customized haptic effect to occur.