In an information providing apparatus, a controller is configured to: (i) acquire traveling environment information indicating a traveling environment of the vehicle; (ii) acquire, from a predetermined server via a network, a determination condition that is used to determine whether or not use of a vehicle function included in the vehicle is suitable; and (iii) provide, to a user of the vehicle, a message suggesting use of the vehicle function in a case where the traveling environment indicated by the acquired traveling environment information satisfies the acquired determination condition.