An apparatus, method and non-transitory computer readable medium for printing on a profile of a printing medium having an irregular surface are disclosed. For example, the apparatus includes a print bar having one or more print heads, a shuttle, a loading carriage for holding the printing medium, wherein the loading carriage is coupled to the shuttle, a profile template coupled to the loading carriage via a cam follower and a controller coupled to the print bar and the shuttle, wherein the controller controls movement of the shuttle to cause the cam follower to move the loading carriage along a path that follows the profile of the printing medium and maintain a minimum print head gap during printing between the one or more print heads and the profile of the printing medium.