An adjustable support brassiere comprises traditional bra elements—a bra band with closure; left and right breast cups; and respective shoulder straps. Adjustability may comprise left and right inner support cups having inner ends pivotally attached, respectively, to the left and right breast cups, and a respective support strap having a bottom end attached at a distal (outer) end of each inner support cup, with a top end of each support strap fixedly secured to a hook member. Each of the left and right hook members may be releasably secured to two or more different portions of the shoulder strap, to cause individual lifting and reconfiguring of the left and right inner support cups to produce a desired amount of lifting to each of the woman's breasts. Adjustments may be made by a woman throughout the day to alter her appearance as desired.