An electronic video product supporting an interactive interconnected system supports transmit-receive of a video information signal of the interactive interconnected system which comprises an electronic reading device and an electronic transmitter-receiver. The video information signal is synthesized by associated data and media information data. The associated data is a preset URI (Uniform Resource Identifier). The electronic transmitter-receiver is provided with an associated data reception circuit, an associated data transmission circuit and a central processing unit (with memory). The associated data reception circuit is equipped with a short-distance signal transmission-reception circuit; and the electronic transmitter-receiver is mainly configured to control transmit-receive of the associated data of the decomposed multimedia information signal, receive the associated data decomposed by the transmission circuit of the electronic reading device, transmit the associated data to an external information data storage center via a remote wireless technology, and quickly call out an associated electronic file.