One embodiment of the present invention sets forth a playback device designated as a controller is associated with a playback device designated as a playback target. Association is implemented via a local network discovery protocol. The controller issues commands to the target, which then streams digital content directly from a content server. The controller is able to separately stream related digital content for independent, but synchronized playback. Server mediated operations, such as device activation and application installation, are advantageously enabled by explicit association between the controller and the target.