A process and system for generating three dimensional audio for television broadcast includes generating a virtual map of participants with a plurality of positions, each participant selecting one of the positions, determining a direction from each position to each other position on the map and to predetermined listener position, receiving sound from each participant, converting the received sound according to the direction of the speaking participant to the listener, mixing the converted sounds, transforming the mixed sound into binaural audio, and directing the binaural audio sound for transmission to a television viewer. The result is a clarified sound that gives to the television viewer a sense of where the speaking participant is positioned relative to the listening television viewer.