Disclosed are a method and apparatus for producing sounds in a virtual world, as well as a sound card. The method comprises the steps of determining a spring mass model of an object in the virtual world based on a 3D model of the object; analyzing force components produced on the 3D model by a collision in the virtual world; and generating sounds produced by the collision according to the spring mass model and the force components. By considering sound material of the object in the virtual world, the method, apparatus, and sound card may produce sounds in the virtual world more vividly and in real time.