Disclosed are systems, apparatus, and methods for presenting feed items in an information feed. In various implementations, a first result object is received, where the first result object is a data structure including a result of a feed query, where the result of the feed query includes at least one feed item to be included in the information feed, and where the at least one feed item has a first presentation. In various implementations, at least one custom object associated with the at least one feed item is received, where the at least one custom object provides a second presentation of the at least one feed item. In some implementations, the at least one custom object is included with the first result object to define an intermediary data structure. In some implementations, the intermediary data structure is stored on one or more storage mediums.