A “buddy member match” feature is directed to matching computer users of like interests, particularly computer users who are members of an online service provider. In general, a member (the match recipient) may update or create a member profile maintained by a service provider such as AOL. Once the match recipient has a member profile, a search is initiated to identify matching members by comparing the member profile of the match recipient to the member profiles of other members. Matching members are other members whose member profiles have at least one personal attribute matching an attribute of the match recipient's member profile. When contact information of the matching member is displayed, the contact information is accompanied by an indication that the contact information belongs to a matching member.