The present disclosure is directed to positioning a new item in search results that may additionally include previously-released items. Items in a search result may be ranked by popularity scores. In embodiments of the present disclosure, a new item may receive a popularity score boost to compensate for that item's relative lack of history in comparison to the previously-released items. Embodiments of the present disclosure utilize outside data sources to rank the items. Outside data sources may include social media, knowledge bases, and like platforms to leverage available outside data to complement internal data.