The disclosure relates to data retrieval in an enterprise system through use of a graphical selection tree. An exemplary device to implement and display such a selection tree includes one or more processors, and also a data selection component and a query engine that are each executable by the one or more processors. The data selection component, when operable, receives, within a graphical user interface (GUI), user input to select a predefined data metric, and displays, within the GUI, a selection tree containing graphical branches associated with a data dimension, wherein each branch corresponding to a data attribute within the data dimension. The query engine generates, for each branch in the selection tree that is selected, a data query to request data of the selected data metric that matches the data attribute corresponding to the selected branch. The query engine also is capable of sending each generated data query to a data storage system.