A transmission apparatus that transmits an image to be distributed to a reception apparatus includes a holding unit configured to hold a plurality of settings that include resolution of a captured image and that are used for generating the image to be distributed, a reception unit configured to receive, from the reception apparatus, specification information for specifying one of the plurality of held settings in relation to superimposition of the mask image and superimposition information indicating a position at which the mask image is superimposed upon the image to be distributed generated in accordance with the one of the settings specified by the specification information, and a setting unit configured to set a position at which the mask image is superimposed upon the captured image on the basis of the specified one of the settings and the superimposition information received by the reception unit.