An image pickup apparatus that performs control according to an azimuth detected during photographing, such that a user can enjoy excellent viewing of the synthesized image. A digital camera includes a main camera for obtaining a first image, and an in-camera for obtaining a second image when the first image is obtained. An azimuth sensor and a system controller generate first azimuth information by detecting a photographing direction of the main camera, and generate second azimuth information by detecting a photographing direction of the in-camera. The system controller records the first azimuth information in association with the first image, and the second azimuth information in association with the second image, in a recording medium.