Provided is a transmitting apparatus including an image obtaining unit configured to obtain image data having pixel information including color information and having a first resolution, an image conversion unit configured to delete the color information of at least a portion of pixels of the obtained image data, to rearrange the pixel information of a plurality of pixels, and to convert the image data having the first resolution into image data having a second resolution lower than the first resolution, and an output unit configured to output, to a transmitter, the image data whose resolution has been converted from the first resolution into the second resolution by the image conversion unit, the transmitter having a maximum resolution of image data which the transmitter is allowed to wirelessly transmit to a receiving apparatus, the maximum resolution being the second resolution.