In one aspect, a device includes a processor, at least one at least partially transparent display accessible to the processor, at least one eye sensor accessible to the processor, and a memory accessible to the processor. The memory bears instructions executable by the processor to present content at a first location on the at least partially transparent display and, based at least in part on data from the eye sensor, determine whether a user is looking one of at least substantially at the first location and past the first location. The instructions are also executable to, in response to a determination that the user is looking past the first location, remove the content from presentation at the first location.