An apparatus for storing cable along a tubular in a wellbore using a first retainer for attachment to the tubular at a first location and a second retainer for attachment to the tubular at a second location. Each retainer is constructed and arranged to reverse the direction of the cable and to at least partially retain the cable due to elastic forces therein. In one embodiment, the cable is formed into a plurality of loops, each having an upper end retained by the first retainer and a lower end retained by the second retainer.