Metallic substrates with a vitreous or glass-ceramic pigmented protective layer are obtainable by applying an alkali metal silicate-containing coating sol to the substrate or a surface thereof and thermally densifying the layer thus obtained, said alkali metal silicate-containing coating sol comprising an oxidic pigment of at least one element selected from the third and fourth main or subgroups of the Periodic Table of the chemical elements and the transition metals Fe, Co, Ni, Cu, Zn, Nb and Ta.