A method in support of providing customized gamification for accomplishing goals receives a request to generate a game framework, the request specifying a goal to be accomplished by one or more participants of a plurality of participants, at least in part through interaction with the game framework. A first set of one or more game parameters to be applied to the game framework is determined for at least a first participant of the plurality of participants, and the game framework comprising the first set of one or more game parameters is generated. The game framework comprising the first set of one or more game parameters is applied to a first profile relating to the first participant of the plurality of participants. The game framework can then be provided to an electronic computing device of the first participant over the network. Systems can be constructed to implement the methods described herein.