An apparatus for communicating content is disclosed. A system and method also perform the functions of the apparatus. The apparatus includes a capturing module that captures a live video of an image and an environment surrounding the image. The image has an embedded cryptographic representation of a code and the code corresponds to a unit of content. The apparatus includes a decoding module that decodes the embedded cryptographic representation of the code, a content retrieval module that retrieves the unit of content corresponding to the code from a storage location, and a display module that displays the unit of content on the live video of the image or the image environment.