Techniques for providing a message-based collaboration including receiving, from a message communications system, an electronic message, the electronic message including content, and associated with one or more characteristics; comparing at least one of the one or more characteristics of the electronic message to one or more triggering rules; based on the comparing, converting the content of the electronic message to a format of a collaboration communications system; and preparing a collaboration message employed within the collaboration communications system for electronic transmission that includes the converted content of the electronic message.