Systems and methods are disclosed for customizing, distributing and processing audio fingerprint data. An example method includes receiving, at a first device, an activation signal and a first audio fingerprint via first wireless communications between the first device and a communications network, the receiving occurring while the first device is not recording audio via a microphone of the first device; based on the activation signal, recording audio using the microphone during a first time period; generating a second audio fingerprint representative of the recorded audio; determining whether the second audio fingerprint matches the first audio fingerprint; and sending an indication of whether the second audio fingerprint matches the first audio fingerprint to an audience measurement entity via second wireless communications between the first device and the communications network.