A system for normalizing, codifying and categorizing divergent color systems into a universal color language. A server connected to a communications network receives, processes, codifies and categorizes divergent color data from a merchant system. A middleware engine of the server receives a data feed comprising a plurality of color swatches or images from the merchant system, and normalizes the data feed into a common format. A server processor extracts image data comprising a plurality of product images from the normalized data feed, identifies and converts at least one dominant product color in each product image to a digital value based on color component intensity values, and assigns a hexadecimal code of the universal color language to each product image that is closest to the digital value of each product image. A product categorization engine categorizes each product image into one of a plurality of product categories.