An automotive transmission that selects a shift position based on various shift patterns without changing the structure of the automotive transmission. The automotive transmission includes a controller configured to input a selection value based on a shift pattern selected from a plurality of shift patterns and operate a shift lever to move through a moving path based on the selected shift pattern when a shift intention is sensed. When the selection value is input, the shift position is set at an initial position based on the selected shift pattern and actuation power is generating according to the movement of the shift lever. The controller is configured to operate the moving path of the shift pattern based on the selected shift pattern and sense a position of the shift lever using a positing sensing unit.