Provided is a link adaptation transmission and reception method in device-to-device (D2D) communication based on cellular mobile communication. An operation method of a terminal in the link adaptation method according to the present invention includes receiving information related to a first transmission through a D2D link, performing transmission for an opposite terminal using the information related to the first transmission, and determining information related to a second transmission after the transmission based on reception from the opposite terminal. Using the link adaptation method according to the present invention, an adaptive modulation and coding scheme may be provided at the time of data transmission on a D2D link while minimizing control of a base station, thereby reducing the complexity of a cellular network due to the D2D communication.