Embodiment of the disclosed technology include systems and methods for identifying one or more entities associated with activities. In an example implementation, a method includes determining one or more geographical regions proximate to the plurality of locations associated with the one or more activities; determining connections between one or more identities of a population and a plurality of related entities associated with the one or more identities; determining geographical information associated with related entities; weighting one or more metrics for each of the identities based on the geographical information associated with the related entities and the or more geographical regions proximate to the plurality of locations associated with the one or more activities; scoring the one or more weighted metrics; and providing, based on the scoring, an indication of a likelihood that the one or more identities of the population are associated with the one or more activities.