Among other things, one or more techniques and/or systems are disclosed for positioning point-of-interest (POI) data in a planar panorama image, generated from a plurality of relatively sequential images. First POI data with a first geo-location and second POI data with a second geo-location can be received for the planar panorama image, and first and second data tags can be created that respectively comprise at least some of the first and second POI data. A cluster geo-location may be identified for the first and second data tags based at least upon the first and second geo-locations, and the first and second data tags can be clustered at the cluster geo-location in the planar panorama image. The first and second data tags can be re-clustered (e.g., moved around) and displayed at different locations within the planar panorama image in response to a zoom operation, for example.