A system and method for positioning targeted sponsored content on a mobile communication facility, comprising (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or service being purchased by the user and a location; (b) receiving data corresponding to offline inventory within the location, wherein the offline inventory corresponds to a second product or service; (c) selecting advertising content based at least upon a relevance between (i) an advertisement for the second product or service and (ii) the purchased first product or service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content with the mobile communication facility; and (d) presenting the selected advertising content on a display of the mobile communication facility.