An information processing apparatus includes: an operation unit which receives an operation; a first detection unit which detects a direction of the operation unit; an input and output conversion unit which converts an input of the operation received by the operation unit into an output based on a first regulation, when the direction of the operation unit is in a first state, and converts the input into an output based on a second regulation which is different from the first regulation, when the direction of the operation unit is in a second state; a second detection unit which detects an apparatus state which is at least one of a position and a direction of the information processing apparatus; and a control processing unit which performs a control process of the information processing apparatus, based on the output from the input and output conversion unit and the apparatus state.