One embodiment of the invention comprises a method including the step of responsive to receiving a map request from a user that pertains to a specified geographical feature, generating a first view that shows the geographical feature. The method further includes specifying each of one or more preference categories of the user, wherein a user preference is needed for each category, in order to show an additional feature corresponding to each user preference on a map view which includes the geographical feature. The method further includes determining the user preference for each category, wherein at least one of the user preferences is determined from information obtained by accessing an online social network in which the user participates. Each determined user preference is used with one or more search engines in order to acquire information for use in generating each of the additional features for a map view.