In accordance with an example embodiment of the present invention, an apparatus, a computer program product and a method is provided for application based connectivity event triggering. The example embodiment comprises determining, at an apparatus, whether an active application satisfies predefined criteria for connectivity event, and triggering a radio module at the apparatus to enter into a device discovery mode for transmitting device discovery messages in response to determining that the apparatus is actively operating an application satisfying the predefined criteria for connectivity event.