Embodiments of apparatus, computer-implemented methods, systems, and computer-readable media are described herein for wirelessly transferring communication roles between devices, using technology such as near field communications (“NFC”), optical communication (e.g., barcodes), BlueTooth and so forth. In various embodiments, a first device may transfer, from the first device to a second device using near field communication, data used by the first device to communicate with a third device, to cause the second device to initiate communication with the third device based on the data. Likewise, in various embodiments, a first device may receive, from a second device using NFC, data used by the second device to communicate with a third device, and to initiate communication with the third device based on the received data.