Systems and methods provide for managing subscriptions to changes in resources in a Machine-to-Machine (M2M) system at a communications node. A method for such includes receiving, at an interface, a first subscription request from a first user to an application event; determining, by a processor, if other devices are subscribed to the application event; reading, by the communications node, the first subscription request including data, semantics and syntax; storing, in a memory, binding information for the first user and the application event; and transmitting, by the interface, if, based on said step of determining, no other devices are subscribed to the application event a second subscription message toward an M2M application server (AS).